Whether you know it or you don’t, you need to be good in selling for you to get the things you want and need in life. A lot of people don’t like the idea of selling because they don’t like dealing with people. Less do they know that everyone is in sales. Life compels each one of us to often try to persuade others on something in order for us to advance and get what we want. Whether you want to date that beautiful girl, you want promotion at work, you want to raise money for your business idea or you want to sell your products/services – you need to know how to sell.
In this article I’m going to lay out 9 simple ways you can use to sell your products/services to anyone. If you can learn these ways of selling and apply them consistently, you will without a doubt grow your sales tremendously.
1. Know That Selling is Serving
The first thing you need to know is that selling is awesome because you’re helping people solve their problems and satisfy their desires. You’re actually helping people to move away from their pains and frustrations to pleasure. When selling to people you’re helping them to save time, to achieve their goals, to perform better, to feel good and to be happy – isn’t that wonderful? – that’s what selling does. You have to feel good about selling and do it with enthusiasm.
2. Believe in What You’re Selling
Before you start selling anything, whether yourself, your ideas, suggestions, product or service, you have to have a complete belief that it can effectively solve the problem, help the other person or improve the company. To believe in What you’re selling you have to know it in and out and know how it can actually solve your prospect’s problem. Don’t sell what you don’t believe in just for the sake of money, the prospect can easily sense your intentions and never buy.
3. Be Interested In Your Prospect
Show genuine interest in your prospect. The best way to show them you’re interested in helping them not just closing the sale is to ask them relevant questions and listen to them attentively. Don’t interrupt them when they talk, give them time to speak and extract as much information about them as you can. Control the conversation by asking questions that drive and inspire them to tell you more about their frustrations and problems that they need solved. This is the time to gather information that will help you to figure out how your products/services can eradicate your prospect’s frustrations and solve their problems.
4. Use The Word ”You” or Their ”Name” More
Shine the light on your prospect. Make the conversation about them, not you or your product. Put their needs before your own. View the conversation as the opportunity to serve them and it will become a lot easier to talk to them. Using the word ”You” or calling them by their name always grabs their attention and gets more positive response. It makes them feel that this is actually about them. Be careful not to use thier name every five seconds or you’ll start to sound manipulative. You should try to use it a few times throughout the course of the conversation so that they feel you really care about them. Just a simple, “You see, Mike, this is how YOU can benefit.” will help make them feel special and more likely to buy from you. It’s never “my product is great.” It’s always “here’s how I can help YOU.”
5. Find Common Ground
Be quick to find out what you have in common with your prospect in relation to what you’re selling and let them know that you’re on the same side. For example, if you’re selling sneakers and they tell you about how difficult it is to find nice quality shoes, just let them know that you’re having that same frustration and offer yourself and your product to them to help solve that frustration. Let them know that the reason you’re selling those nice quality sneakers is because you’ve been frustrated enough and now you have taken it upon yourself to help those who are experiencing the same frustrations. That way you prospect will see that both of you are on the same side and you are fighting the same battle. They will be at ease and have a clear mind to make the decision to buy from you.
6. Focus on Selling The Benefits Not Features
Find out exactly what ‘Big Benefits’ will cause your prospect to buy from you and use them as the selling power. Know the main benefits of using your products/services and develop a mind blowing presentation around them. Focus your presentation on how your prospect can get their main problems solved. What is the Ultimate benefit of using your product/service?
7. Always Agree With Your Prospect
Find a way to always agree with your prospect. Even if they say something that you don’t agree with, just say ”you’re right” or ”I completely agree with you” smile and keep on providing them with information and more reasons to move forward. Believe that the reason they are saying what they are saying is because they don’t have enough information to see it differently. Make it your responsibility to provide them with information that will drive them to finally see the benefits of your solution. Do all these while keeping on agreeing with them. The moment you start disagreeing with them you lose that common ground connection and they start to become more guarded – a concrete wall starts to build between the two of you. This is not a debate contest but it’s you trying to help and serve the other person. If they say your price is high just say ”you’re right, that’s why I want you to buy now so you can be over with it in time and enjoy the benefits now not later. Get it done now so you have time to deal with other things that needs your attention, your time is worth more”. Just agree with whatever they say, you can’t make a sale while on disagreement.
8. Show Them, Don’t Just Tell
Don’t Just mention the benefits of using your products/services, show them proof and evidence of your products’ success. Show them testimonials from clients who have already benefited from your services. Show them before and after pictures, videos and texts from your clients who appreciate the solutions your products/services have brought to them. The old adage ”seeing is believing” is more true here.
9. Focus on Building Long-term Relationships
Selling is all about relationship-building. Customers will only buy from you if they trust you, respect you, and like you. Yes your end goal is to sell, but the more genuine and long-term relationships you can build the more sales you can generate. So the main focus have to be on building relationships because relationships results in sales. The only difference between a contact and a contract is the ‘r’ and it stands for ‘relationship’. Build a relationship between you and your CONTACT so they can give you the CONTRACT.
It’s high time your stop hating selling and know that it’s an essential skill that you need in order to get ahead in life. The number one predictor of the success of a company, an entrepreneur or an individual is thier ability to sell. Commit to learning the skill of selling and see yourself prosper.